Buendea was founded by Julian Reyes, developer and thought leader in the XR industry for over 10 years. Julian was Director of Fusion Media Group Labs, a team dedicated to immersive and innovative content creation under the Univision company umbrella. He also leads technology strategy at the eco-innovation group Parley for the Oceans with a focus on generating impact and solutions to protect our Oceans. He awarded Folio's 30 Under 30 Award in 2015 and has had is work featured at SXSW, Nvidia GTC, US Capitol, Tribeca, Geneva Film Festival, and Aspen Ideas Festival. He is Director of Technology for Miami's III Points Festival since 2016. From 2009 to 2014 worked as a producer for Art House Records, award-winning recording studio in Miami, Florida.